Dr. Nikki Sullivan is an Assistant Professor of Marketing at the London School of Economics. Prior to that, she was a Postdoctoral Associate at Duke University in Cognitive Neuroscience and Marketing. She received her Ph.D. from Caltech in Computation and Neural Systems and Behavioral and Social Neuroscience. Nikki also has an M.A. from the University of Chicago and worked as a researcher for their Departments of Psychology and Economics, and holds a B.A. from Miami University (Ohio) in psychology with a minor in neuroscience and concentration in biochemistry.

Her research interests include factors influencing the neural computations relating to consumer decisions. She uses methods including fMRI, eye tracking, and mouse tracking to address these questions.